Custom eCommerce Web Portal Program
The Challenge: A leading fashion department retailer operating 350 stores in 40 states and Canada. They have an online presence through retailer’s traditional branded websites in 96 countries which operates in partnership with private sale site access to off-price fashion at considerable savings. The retailer buying was decentralized in all elements of ordering for store supplies, new store opening kits, promotions and calendar driven events via an excel spreadsheet. Multiple buyers in multiple locations were not consistent with brand standards and quality was lost with rogue spending due to large lead times.
The Solution: ABGI created a complete customized online portal streamlining the order process down to the local store level creating ordering efficiencies, ability to interchange graphic designs for each program as well as increasing speed of goods production and distribution. This change also helped control the ordering process, reducing the obsolescence of inventory and corporate expense.
The Result: By outsourcing to ABGI, the retailer has been able to re-allocate personnel by reducing day to day program management. We have reduced production & distribution lead time by 50% without additional resources and capitalized on tracking and reporting of spend at the campaign level. The retailer was pleased to have strict approval protocols for multiple locations to place orders and reduce rogue spending.